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Altour

A business-travel marketplace built for choice, control and savings.

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ALT0UR Marketplace gives companies a smarter way to book, manage and control business travel. We created a digital platform that brings its breadth of choice, cost-saving potential and traveller-first experience into one clear commercial story.

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The client.

ALT0UR is a global travel-management company helping organisations move people with greater confidence and control. Its Marketplace platform gives travel arrangers, finance teams and business travellers a simpler way to manage every trip.

The challenge.

The platform had a compelling offer: more inventory, better pricing and stronger control over spend. The website needed to make a complex travel ecosystem easy to understand for several different audiences, each with a different definition of a successful trip.

The strategy.

We built the site around the practical outcomes the platform delivers: wider choice, lower costs and a better experience for every person involved. Clear audience routes speak directly to travel arrangers, finance teams and travellers, while product features show exactly how Marketplace delivers on the promise.

What we did.

  • 01

    A clearer case for better travel

    The site opens with a direct alternative to outdated booking tools. Marketplace is positioned as a smarter, more flexible option — giving organisations better content, better pricing and more control in one place.

  • 02

    Benefits that answer real travel problems

    From savings and policy control to round-the-clock support, the platform’s benefits are broken into simple, useful reasons to choose it. Every feature is tied back to a commercial or traveller outcome.

  • 03

    Built for every person in the journey

    Travel arrangers, finance teams and business travellers each get their own route through the site. The result is a platform story that works for the people booking travel, managing spend and taking the trip.

  • 04

    Proof beyond the product

    Marketplace is supported by a wider content journey around analytics, payments, expenses, policy and duty of care. It gives prospective clients practical evidence that ALT0UR understands the whole travel programme — not just the booking.

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More choice. Better pricing. Built-in control.

ALT0UR Marketplace now has a digital home that makes the value of its platform easy to see. It turns a complex travel proposition into a clear reason to book a demo.

More choice 1M+ hotels
More routes 400+ airlines
Less spend Up to 20% savings

Origin helped us bring a complex platform story into focus. The new site makes it much easier to show prospective clients what Marketplace can do for their travel programme.

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