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Memcom

A membership platform built to bring the sector together.

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Memcom brings membership professionals together to connect, learn and lead. We rebuilt its digital presence as a living platform for the community — making it easier to discover events, access specialist support and see the value of belonging.

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The client.

Memcom is the professional community for people shaping membership organisations. It supports leaders, teams and suppliers across the sector through events, learning, networks and practical expertise.

The challenge.

Memcom had a lot to offer, but its value was spread across programmes, events and service areas. The website needed to make the community feel as valuable online as it does in the room — while helping different audiences quickly find their place within it.

The strategy.

We built a HubSpot website around the three things members come for: connection, learning and leadership. A clearer structure gives every audience a route into Memcom, from professionals looking to develop their career to organisations looking for specialist support.

What we did.

  • 01

    A community people can see themselves in

    The homepage leads with what Memcom makes possible: meeting peers, sharing knowledge and moving the sector forward. It gives prospective members a clear reason to join, before asking them to take the next step.

  • 02

    Events that create momentum

    Events are given the prominence they deserve, with clear routes to discover what is coming up and why it matters. From flagship conferences to smaller networks, the site turns Memcom’s calendar into an active reason to engage.

  • 03

    Clear value across every service

    Membership, recruitment, academy and consultancy each have their own space and story. Visitors can quickly understand the support available — without having to piece it together from separate pages.

  • 04

    Built to keep the conversation moving

    The platform gives the Memcom team flexible ways to promote events, share insight and capture interest. Clear calls to action turn visits into enquiries, registrations and new community connections.

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A website for the whole membership sector

Memcom now has a digital home that feels as connected, energetic and useful as the community itself. It brings events, expertise and opportunity into one place — giving members more reasons to return and prospective members more reasons to join.

Membership professionals in community 500+
Years supporting the membership sector 25+
Events every year 20+

Origin understood that this was not simply a website project. They helped us create a platform that reflects the energy of our community and makes it easier for people to get involved.

Name Name Title, Memcom
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