.svg)
The client.
Northbridge Partners advises mid-market firms through acquisitions, carve-outs and leadership succession. Partners were still sending pitch decks from a brochure site that had not been touched since 2018.
Northbridge Partners
A HubSpot website that sells the firm before a partner walks into the room.
Northbridge Partners advises mid-market firms through acquisitions, carve-outs and leadership succession. Their old site was a brochure. We rebuilt it as a sales tool — one URL a partner can send instead of a 40-slide deck.
The challenge.
The old site talked about the firm, not the buyer. Content was hard to update, enquiry forms dumped into a shared inbox, and search traffic went to competitor pages with clearer offers.
The strategy.
We rebuilt the site on HubSpot CMS around two journeys: buyers looking for counsel, and talent considering the partnership. Pages lead with outcomes, proof and a single next step — not a corporate history.
What we did.
-
01
A site built for buyers
Service pages now open with the commercial problem, the approach, and the proof. Partners can point a prospect at one URL instead of a 40-slide deck.
-
02
HubSpot CMS the team can edit
Flexible modules let marketing ship landing pages without a developer. Forms write straight into HubSpot so follow-up is timed, not hoped for.
-
03
Clear paths for clients and candidates
We split the information architecture so neither audience lands on the other’s content. Enquiries and applications no longer share a form.
-
04
Proof that does the selling
Case metrics, sector pages and partner bios sit where a buyer actually looks — before the contact form, not in a PDF footer.
Built for the buyer, not the brochure
Service pages now open with the commercial problem, the approach, and the proof. Partners point a prospect at one URL instead of walking them through a deck.
Forms write straight into HubSpot so follow-up is timed, not hoped for.
Qualified enquiries
+140%
Average engagement time
+55%
Weeks to launch
8
Origin treated the rebuild like a commercial problem, not a design exercise. The site now does the first twenty minutes of a pitch for us.
Helen Crane
Managing Partner, Northbridge Partners